I run a few health related websites. Here's the commissions earned for one of them yesterday:
Normally, it would be acceptable to scoff at 10k searches, but not in the health space. I'm going to assume you own a hip pain related domain name and with no hyphens in it. Otherwise, it is severely worth less, but not worthless.ADHD version of my answer:
Hire skilled writers from any freelance site, like Upwork. Give them topics to write about based on keyword research. Learn and apply on-page SEO. Start building links and become a contributing writer on niche-related sites. Create a directory and charge doctors to be in it. Produce an ebook that addresses the pain points (hip pain remedies, for example). End result can be a nice 4 or 5-figure recurring income.1. Hire a fantastic writer(s).
If you are not a medical student, a decent writer, or incredibly interested in hip pain, then you are going to have to find someone who is. You can find this person on freelancing sites, like Upwork, the world's largest online workplace
(previously oDesk). Expect to pay at least $50 for very high quality, lengthy articles. Don't worry about keyword stuffing or any outdated SEO methods that all the blogs talk about. Make sure the writer creates compelling, genuinely helpful content.2. Perform Keyword Research.
Just because your domain gets 10k searches, doesn't mean you are confined to just that keyword alone. You can focus on longer tail, less popular keywords first (less than 1k monthly searches is a good start). Use a tool like Google Keyword Planner to plug in your main keyword and find similar suggested keywords. You will need to make a list of the most relevant ones that get at least 100 searches, so that your content writers can write these for you. Don't let them just write about anything, since they will end up writing about topics that get no search volume.3. Make Money.
You can repeat steps 1 and 2 until you start getting decent traffic. Of course, this goes without saying, that you will need to learn on-page SEO and start building high quality links (think quality, not quantity). Eventually, with around 100 high quality, keyword research driven articles, you will start ranking and getting traffic. Even though the RPMs (revenue per thousand pageviews) is relatively higher in the health verticals, monetizing solely via banner ads is for peasants. Lead Generation
The real money for this industry is in lead generation. How will you get started? Well, you could create a directory and charge doctors to be a part of it. You can scrape a list of the top hip pain doctors in each state and start calling away. I could write a whole post just about how to sell to these guys, but that's not what you asked for. Instead, I will just say that you want recurring revenue from these doctors. Getting them to agree to pay you monthly versus just paying you once is not much more difficult.
There are existing affiliate networks online that specialize in health. Do some Google searches and look for existing affiliate programs or lead generation for your space. Ideally, you want to have this monetization strategy before investing too heavily on content and design.Your Own Digital Product (best)
If you want full control and potentially the most reliable income source, then you will need to produce an ebook or video course addressing the pain points of your visitors. If you don't want to be the face of it, hire someone else, or make it text-only. For example, "The Ultimate Guide to Reducing Hip Pain" and test the prices. If you provide a reasonable solution, don't be shy to price it accurately. Include PDFs, guides, illustrations, audio, etc. and call it the "Hip Pain Relief Program". You can even upsell them to a forum where hip pain sufferers can discuss their issues and vent with others.
Let's say you price your program at $295 (a lot more affordable than other hip pain solutions, like surgery). Then, you have an upsell for $29/month for access to a forum and free updates on the program.
Assuming you get 10% of those searches each month, so 1,000 unique visitors, then selling one program each day wouldn't be too farfetched.
Of course, you need to factor in conversion rates, quality of your sales letter, etc. When done correctly, you could start building a nice 4 or 5-figure recurring income with a lot of one-time program sales. If your content is great, then you don't have to stress over refund rates.
Feel free to send me a message of the URL and more specific questions, or share it with the Quora community and get even more advice.See question on Quora